Scaling Up: Thriving as a Small But Mighty Marketing Operations Team

San Francisco MUG
Wed, Nov 10, 11:00 AM (PST)

About this event

Marketing Operations teams are under constant pressure to do more with less—from campaign execution to data hygiene to platform integrations—all while managing cross-functional communication and expectations. When you’re a small (but mighty) team, how do you stay focused on what’s important, and how do you scale?

Join us to hear from 3X Marketo Champion Chloe Pott, who will share her experiences (and advice) from the trenches of small, scrappy Marketing Ops teams. She’ll cover:


- Common challenges of small teams
- How to stay focused on what’s important and prioritize
- How to know when it’s time to invest in headcount
- Three essential components for for scaling

Featured Presentation

Speaker

  • Chloe Pott

    Chloe Pott

    Lokalise

    Senior Marketing Operations Manager

    Chloe Pott is a native Chicagoan, transplanted to the South of France. She’s worked in B2B software for over 10 years and has a range of marketing skills from program management, to digital marketing, to marketing operations, and platform integrations. Chloe is a three time Marketo Engage Champion, multiple time MCE and the founder and co-leader of the Marketo Engage European Virtual User Group.

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  • Organizers

  • Amy Goldfine

    Amy Goldfine

    Iterable

    Senior Manager, Marketing Operations

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  • Jasmine Chung

    Jasmine Chung

    Openprise

    Director, Demand Generation & RevOps

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