[SFMUG] Automate Your Marketing Automation

San Francisco MUG
Wed, Feb 10, 2021, 12:00 PM (PST)

About this event

To launch a campaign, your average Marketo user logs into Marketo: they clone the (hopefully) correct program template to the appropriate folder; they follow your program naming convention (if you’re lucky); they populate the program tokens (probably) accurately…At best, this process is time-consuming busywork. At worst, it leaves a lot of room for error, and it doesn't scale across global teams.

Josh Chen at Pure Storage wondered whether he could automate all of this. If you could just collect all the necessary info — what kind of program do you want to launch (ex: webinar), what is the webinar date, what is the webinar name, what is the webinar time, etc — perhaps one could document the workflow logic end-to-end and then use a low-code platform to execute all the work for you via the Marketo API.

Well, it turns out you can. Josh is rolling this new process out globally and forecasting a six-figure annual cost savings — and he’s picked up some new ideas along the way.

Join us as David Kreitter of Workato interviews Josh to learn more about his story, his end vision, and his career since this project started.

Featured Presentation

Speakers


Organizers

  • Amy Goldfine

    Amy Goldfine

    Iterable

    Senior Manager, Marketing Operations

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  • Jasmine Chung

    Jasmine Chung

    Openprise

    Director, Demand Generation & RevOps

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