Almost every company uses tokens to personalize their email greetings with a first name. But you don’t want your marketing automation to be typical, you want it to be extraordinary!
Tokens are hidden gems that help you to scale your efforts and save you time.
Join this session to learn how you can use tokens to take your Marketo instance to the next level. We'll cover unique use cases that will help you launch campaigns faster and bring you Admin glory.
Senior Marketing Operations Manager
Amazon Web Services
Global Marketing Operations Manager
Darrell Alfonso is an award winning marketer and Martech professional. He was named one of the top 50 Fearless Marketers, a 2X Marketo Champion, and is a certified Salesforce Administrator. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories, and currently leads marketing operations at Amazon Web Services where he helps empower hundreds of marketers to build world-class customer experiences. Darrell is a frequent speaker at Martech events, and regularly posts thought leadership content on Linkedin and Twitter.