Kick off the New Year with our in-person Marketo User Group (MUG) meeting focused on optimizing your Adobe Marketo Engage instance for success! Whether your resolutions include getting MOPs in shape, learning new skills, or quitting bad habits, this session will inspire fresh ideas to enhance your marketing automation platform.

We’ll highlight essential marketing operations processes to review annually and discuss how to establish positive habits. Discover how to improve your instance organization, maintain a healthy database, and start fresh in 2025.

What to Expect:

• Best practices for instance organization
• User roles & permissions management
• Effective reporting & report subscriptions
• Archiving strategies & data retention
• Auditing documentation & program templates
• Release notes and Marketo updates

Who Should Attend:

This session is perfect for marketing operations professionals, Marketo users, and anyone dedicated to maintaining a robust and effective marketing automation platform.

Join us to elevate your Marketo skills and ensure a successful start to the year!