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How to Support Lead Source Data Capture for Attribution Reporting

Nov 19, 2020, 10:00 PM – Nov 20, 2020, 12:00 AM

Channel and offer are critical data points to capture in order to optimize marketing campaign performance. Join us to discuss our role as Marketing Operations professionals for supporting data capture, specifically for lead source and attribution reporting. We’ll cover different approaches to UTM and lead source data capture in Marketo before opening up the conversation to other technologies.

About this event

Channel and offer are critical data points to capture in order to optimize marketing campaign performance. Join us to discuss the role we play as Marketing Operations Professionals for supporting data capture, specifically for lead source and attribution reporting. We’ll cover different approaches to UTM and lead source data capture in Marketo before opening up the conversation to other technologies.

There will also be time for you to talk about your marketing technology projects and the struggles you need communal solutions for.

Join us and help spread the word. Invite coworkers and other Marketo users to join the conversation!

When

When

November 19 – 20, 2020
10:00 PM – 12:00 AM UTC

Agenda

Intros & Housekeeping Items
Featured Topic: Lead Source & UTM Data Capture
Open Discussion & Group Problem Solving
Brainstorm Upcoming Topics

Organizers

  • Nate Smitha

    ServiceCrowd

    Director of Operations Consulting Services

  • Joe Reitz

    SeekOut

    Marketing/Ops - Dir/VP

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