How to Support Lead Source Data Capture for Attribution Reporting

Seattle MUG
Thu, Nov 19, 2020, 2:00 PM (PST)

About this event

Channel and offer are critical data points to capture in order to optimize marketing campaign performance. Join us to discuss the role we play as Marketing Operations Professionals for supporting data capture, specifically for lead source and attribution reporting. We’ll cover different approaches to UTM and lead source data capture in Marketo before opening up the conversation to other technologies.

There will also be time for you to talk about your marketing technology projects and the struggles you need communal solutions for.

Join us and help spread the word. Invite coworkers and other Marketo users to join the conversation!


Thursday, Nov 19
2:00 PM - 4:00 PM (PST)


  • Nathan Smitha

    Nathan Smitha

    Etumos LLC

    Director of Operations Consulting Services

    View Profile