Join us for an in-person Marketo User Group (MUG) meeting, where we’ll discuss one of the most crucial aspects of your success: getting leadership buy-in for your marketing operations roadmap.

In this session, we’ll explore how to align your marketing operations initiatives with the goals of your executive team, identify how to measure their ROI and communicate their value in a way that will resonate with your CMO.

This is your opportunity to learn from peers who have successfully secured executive support and share your experience and wins.

What to Expect

• Practical tips on understanding leadership priorities and communication tactics that resonate with decision makers
• Real-world examples of how to communicate the value of common marketing ops initiatives
• Q&A and open discussion on overcoming common obstacles when seeking leadership buy-in.
  

Who Should Attend?

This session is designed for marketing operations professionals, Marketo users, and anyone responsible for driving marketing ops initiatives. Whether you're building your 2025 strategy or looking for ways to improve how you communicate the value of current initiatives, this event will give you the tools and insights you need to succeed.