Join us for an engaging afternoon event featuring expert-led sessions on scaling data pipelines using Adobe Data Streams. Gain valuable insights from Adobe’s Solutions Expert on how to operationalize Data Streams at scale. You’ll also hear from Snowflake’s CDP expert on how AI is revolutionizing marketing attribution and enabling personalized email experiences. We'll explore how Snowflake activates customers throughout the journey — from top-of-funnel lead scoring and campaign performance optimization to identifying funnel leakage and creating a feedback loop that connects closed deals back to marketing strategy.

Venue: 

Adobe World Headquarters, Founders Tower - Conference Room Tidewater, 345 Park Avenue, San Jose, 95110

Agenda:

2:00 – 2:15 PM: Welcome & Introduction

2:15 – 2:45 PM: Operationalizing Data Streams at Scale

Harmandeep Bola from Adobe will share practical strategies for implementing scalable data streams in Marketo.

2:45 – 3:25 PM: AI in Action: Snowflake’s Marketing Intelligence

Julie Zhu from Snowflake’s CDP team will showcase how AI powers attribution and personalizes email recommendations.

3:30 – 4:00 PM: From Platform Operators to Growth Architects: The Next Era of MOPS 

Jessica Kao from Adobe will discuss why MOps is uniquely positioned to guide marketers into this new era and how embracing data fluency and AI readiness will define the next generation of marketing success.