Segmenting your Database to Increase Engagement (and also a sanity check)

Silicon Valley MUG
Thu, Jul 30, 2020, 12:00 PM (PDT)

About this event

With the elimination of the live event marketing channel, companies are under pressure to get the most out of other marketing channels to generate and engage leads. The email channel is no exception. Join us to discuss how segmenting your database can open doors for engaging your audience in new ways! 

In this session you’ll learn:

1. What you can personalize with the use of segments

2. Strategies for creating your segments

3. How to build a segmentation and apply it for email personalization.

As a 4x Marketo Champion, leader of the Houston Marketo User Group, and Marketing Technology Consultant at Etumos, Amanda is known for her expertise in Marketing Automation. Throughout her career, she has developed an obsession for innovating methods to nurture and engage leads throughout the buyer journey. She specializes in solutions design, nurture and engagement, and can build some of the most intricate programs and campaigns. Outside of marketing, Amanda loves to travel and is an aficionado of all things related to Saturday Night Live.

We'll take time at the end of the User Group for an open forum dedicated to how roles and strategy have changed since the last time we met. We're looking forward to seeing you soon!



Thursday, Jul 30
12:00 PM - 1:00 PM (PDT)


  • Jessica Kao

    Jessica Kao


    Sr. Director, Demand Operations

  • Max Maurier

    Max Maurier


    Sr. Director, Marketing Operations, Analytics, and Growth