Are you overwhelmed by all the options regarding intent data?
Our next speaker Max Maurier, Director of Marketing Operations at Malwarebytes will be speaking on:
Intent Bloat – The Path Forward
Intent and ABM tools can provide incredible value, but ownership and implementation can spiral out of control. We'll discuss several available tools and how Malwarebytes is navigating the complex maze of intent signals.
We will also share tips and tricks on reports you can look at in Marketo to audit the state of your instance whether your are inheriting an instance or taking a a peak for tune up to see what’s really happening.