Silicon Valley MUG Meeting March 5th, 2020

Mar 5, 2020, 10:00 PM – Mar 6, 2020, 12:00 AM

Are you overwhelmed by all the options regarding intent data? Our speaker Max Maurier, Director of Marketing Operations at Malwarebytes will be speaking on: Intent Bloat – The Path Forward Intent and ABM tools can provide incredible value, but ownership and implementation can spiral out of control. We'll discuss several available tools and how he is navigating the complex maze of intent signals.

About this event

Are you overwhelmed by all the options regarding intent data?

Our next speaker Max Maurier, Director of Marketing Operations at Malwarebytes will be speaking on:

Intent Bloat – The Path Forward

Intent and ABM tools can provide incredible value, but ownership and implementation can spiral out of control. We'll discuss several available tools and how Malwarebytes is navigating the complex maze of intent signals.

We will also share tips and tricks on reports you can look at in Marketo to audit the state of your instance whether your are inheriting an instance or taking a a peak for tune up to see what’s really happening.  

When

When

March 5 – 6, 2020
10:00 PM – 12:00 AM UTC

Agenda

10:00 PMWelcome
10:15 PMIntent Bloat: The Path Foward
11:00 PMReports for Auditing an Instance
11:40 PMGeneral Q and A

Organizers

  • Jessica Kao

    Cloudflare

    Marketing/Ops - Dir/VP

  • Don Le

    Facebook

    Marketing/Ops - Mgr

  • Prachi Chheda

    FireEye

    Marekting Operations Manager

Contact Us