Open your eyes to a whole new world of possibilities in this lightning round of use cases that solves common challenges that we as marketers face:

1. Bring back form prefill

2. Hide an opt-in checkbox if you already have consent

3. Customize forms’ button text and redirect URL based on the page the form is on

4. Push YouTube video views into Marketo

5. Register leads for multiple webinars with one form submission

These and more can be accomplished with a little magic and knowledge of JavaScript. In this marketer-friendly geek out, we’ll hear from Jon Bourne of Digital Pi how to tap into the powerful tools provided by Marketo’s JavaScript APIs.

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Jon Bourne is a marketer with a varied background in technology, design, agency consulting and direct sales. He has been a front-end developer, account executive, technology consultant, creative director, and head of marketing as well as an owner, partner and executive in multiple design and development agencies. Jon brings his technical background together with branding and marketing savvy to deliver return-oriented strategies that drive top-line growth and create efficiencies and cost savings for client companies—turning marketing organizations from cost centers to profit centers.

Jon hails from The Last Frontier—Alaska—where he has been face to face with an angry mama moose and her calf, a hungry black bear, and a 130-pound arctic gray wolf. He lives in Dallas, TX with his wife and five children.