Apply Now – June 21 to the Adobe Marketo Engage Champion Program!

Show Me MO Models: Discovering the Power of Marketo and AI

Aug 24, 2023, 7:00 – 8:00 PM

Join us for a special edition of the Marketo Engage User Group session! We’re combining forces from St. Louis, MO and Kansas City, MO to host a dynamic showcase, spotlighting how AI seamlessly integrates with Marketo to supercharge marketing outcomes.

About this event

🚀 Here's a glimpse of what we've got in store for you:

Marketo ChatGPT Lead Scoring & Classification: See how you can use ChatGPT to evaluate and rank leads based on how well they align with your company's profile. Analyze a lead's website data to categorize them into specific segments, enabling highly personalized marketing strategies, maximizing engagement and conversion rates.

True or Fake? Deciphering Genuine Leads: Ever wondered if a lead was genuine or not? This model can help identify leads that may be bot-generated form fills, ensuring the integrity of your database. We'll also showcase a special use case where we fine-tuned a ChatGPT model using first-party data to improve its decision-making, enhancing the accuracy of lead verification.

Optimized Send Times: Leverage ChatGPT with the Marketo Activity API to determine the optimal send time for each lead, boosting engagement rates like never before.

This isn't just another presentation. It's a window to the future of marketing. Gear up to redefine strategy, enhance engagement, and achieve unparalleled results with tools transforming the marketing world.

Additionally, every attendee will have their chance to win one of three gift cards at the event!

Looking forward to sharing these insights and innovations with you!


  • Tyron Pretorius


    Marketing Operations Manager

  • Lucas Machado

    Revenue Pulse (RP)

    Marketing Automation Specialist


  • Jessica Walker

    Revenue Pulse (RP)

    Director of Consulting and Development

  • Ande Kempf


    Senior Client Services Manager

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