Jul 25, 4:00 – 7:00 AM
Join us for an exciting hybrid Marketo User Group event, bringing together the Marketo communities of Sydney, Melbourne, Brisbane, and New Zealand! Whether you’re attending in person or online, this is a fantastic opportunity to connect, learn, and share insights with fellow Marketo enthusiasts & discover practical tips and tricks for streamlining your Marketo programs from end to end.
Join us for an exciting hybrid Marketo User Group event, bringing together the Marketo communities of Sydney, Melbourne, Brisbane, and New Zealand! Whether you’re attending in person or online, this is a fantastic opportunity to connect, learn, and share insights with fellow Marketo enthusiasts.
Discover practical tips and tricks for streamlining your Marketo programs from end to end. Whether you're new to Marketo or looking to enhance your existing processes, our expert speakers will provide insights and strategies you can implement right away.
Redesigned Email Designer & Marketo Engage Roadmap with Jess Clement & Amy James
Hear more about our new email designer in Marketo Engage, plus integration with Adobe Experience Manager Assets. Also, hear from Amy James, covering what Adobe are investing in, and the product direction for Marketo Engage moving forward
Setting things up for success; the all-important briefing process
Anna McLauchlan and Courtney Henderson will be taking us through their briefing approach to both "business as usual" and new campaign requests from their organisations.
Tips for building programs and automation by Cecilia and Jay from our Melbourne chapter bringing you their best tips for every type of program.
Intro to QA in Marketing Automation with Brittney Kenward & Jasmine Deo and discover how quality assurance minimises risks, streamlines workflows, and boosts stakeholder confidence through effective processes, key roles, and best practices.
The Jenga of Marketo Reporting with Veronica and Holly - Marketo Certified Architects, longtime friends, data nerds, and people who attempt the make a living mastering Marketing Automation.
With Marketo reporting, miss some steps, pull on the wrong things, and your whole Jenga stack falls down. Gaps in reports usually indicate gaps in recording the fundamental data you need. V and Holly will walk through the key data and describe the foundations of reporting, literally from the ground up.
V Holmes Consulting
Principal Consultant
InvestSMART Group Limited
Marketing Automation Manager
EY
Martech Lead
Grant Thornton Australia
Senior Digital Marketing Manager
DemandLab
Martech Solutions Architect
V.I.
Senior Marketing Automation Specialist
Adobe
Manager, Solution Consulting
Fisher Funds
Head of Marketing Automation
Adobe
Sr Product Marketing Manager
MarTech Integrator
AustralianSuper
Marketing Automation Consultant
Thursday, July 25, 2024
4:00 AM – 7:00 AM UTC
Networking and Registration |
Introduction and Housekeeping |
Redesigned Email Designer & Marketo Engage Roadmap |
Setting things up for success; the all-important briefing process |
Tips for building programs and automation. |
Break |
Intro to QA in Marketing Automation |
The Jenga of Marketo Reporting |