MEGA MUG: Working smarter in Marketo

Jul 25, 4:00 – 7:00 AM

Join us for an exciting hybrid Marketo User Group event, bringing together the Marketo communities of Sydney, Melbourne, Brisbane, and New Zealand! Whether you’re attending in person or online, this is a fantastic opportunity to connect, learn, and share insights with fellow Marketo enthusiasts & discover practical tips and tricks for streamlining your Marketo programs from end to end.

About this event

Join us for an exciting hybrid Marketo User Group event, bringing together the Marketo communities of Sydney, Melbourne, Brisbane, and New Zealand! Whether you’re attending in person or online, this is a fantastic opportunity to connect, learn, and share insights with fellow Marketo enthusiasts. 

Discover practical tips and tricks for streamlining your Marketo programs from end to end. Whether you're new to Marketo or looking to enhance your existing processes, our expert speakers will provide insights and strategies you can implement right away. 

Redesigned Email Designer & Marketo Engage Roadmap with Jess Clement & Amy James
Hear more about our new email designer in Marketo Engage, plus integration with Adobe Experience Manager Assets. Also, hear from Amy James, covering what Adobe are investing in, and the product direction for Marketo Engage moving forward

Setting things up for success; the all-important briefing process
Anna McLauchlan and Courtney Henderson will be taking us through their briefing approach to both "business as usual" and new campaign requests from their organisations.

Tips for building programs and automation by Cecilia and Jay from our Melbourne chapter bringing you their best tips for every type of program.

Intro to QA in Marketing Automation with Brittney Kenward & Jasmine Deo and discover how quality assurance minimises risks, streamlines workflows, and boosts stakeholder confidence through effective processes, key roles, and best practices.

The Jenga of Marketo Reporting with Veronica and Holly - Marketo Certified Architects, longtime friends, data nerds, and people who attempt the make a living mastering Marketing Automation.
With Marketo reporting, miss some steps, pull on the wrong things, and your whole Jenga stack falls down. Gaps in reports usually indicate gaps in recording the fundamental data you need. V and Holly will walk through the key data and describe the foundations of reporting, literally from the ground up.

Speakers

  • Veronica Holmes

    V Holmes Consulting

    Principal Consultant

  • Holly Adkins

    InvestSMART Group Limited

    Marketing Automation Manager

  • Brittney Kenward

    EY

    Martech Lead

  • Jasmine Deo

    Grant Thornton Australia

    Senior Digital Marketing Manager

  • Jay Jiang

    Marketo Enthusiast

  • Cecilia Ho

    V.I.

    Senior Marketing Automation Specialist

  • Jessica Clement

    Adobe

    Manager, Solution Consulting

  • Anna McLauchlan

    Fisher Funds

    Head of Marketing Automation

  • Amy James

    Adobe

    Sr Product Marketing Manager

Moderators

  • Stephanie Chhor

    MarTech Integrator

  • Pierre Flovie

    AustralianSuper

    Marketing Automation Consultant

When

When

Thursday, July 25, 2024
4:00 AM – 7:00 AM UTC

Agenda

4:00 AMNetworking and Registration
4:30 AMIntroduction and Housekeeping
4:40 AMRedesigned Email Designer & Marketo Engage Roadmap
4:55 AMSetting things up for success; the all-important briefing process
5:15 AMTips for building programs and automation.
5:35 AMBreak
5:45 AMIntro to QA in Marketing Automation
6:05 AMThe Jenga of Marketo Reporting

Host

  • Stephanie Chhor

    MarTech Integrator

Organizers

  • Stephanie Chhor

    Consultant/Agency

  • Pierre Flovie

    Australian Super

    Marketing/Ops - Dir/VP

  • Holly Adkins

    Freelancer

    Marketing/Ops - Practitioner

  • Veronica Holmes

    V Holmes Consulting

    Principal Consultant

Partner

Adobe logo

Adobe

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