Jun 16, 2022, 6:30 – 8:30 AM (UTC)
Get a technical overview of two of Marketo's most powerful new features, Execute Campaign and Program Member Custom Field with some real-life case studies and contextual campaign ideas for using these features in your own environment. We will also get into Dynamic Chat and Analytics Strategy.
Veronica Holmes is a subject expert matter in Marketo and will be presenting on two of Marketo's most powerful new features, with some real-life case studies and contextual campaign ideas for using these features in your own environment
Jessica Langensand has spent the last decade in marketing and consulting roles across the US and APAC region. Jessica is focused on enabling marketers to deliver exceptional customer experiences through digital technology. She will present Marketo Dynamic Chat and Analytics Strategy.
Dynamic Chat
Dynamic Chat allows you to leverage an easy-to-use interface to target both people and accounts visiting your website. Jessica will show us how to collect relevant content, book sales meetings, add members to programs and trigger cross-channel activities.
Analytics Strategy
Future proofing your data and analytics strategy. What Google's Universal Analytics end-of-life means for you and how to leverage Marketo plus Adobe Analytics.
V Holmes Consulting
Principal Consultant
Adobe
Manager, Solution Consulting, Adobe
KPMG
Marketo Certified Solution Consultant
Optus
CRM Campaign Manager - Strategy & GTM
Thursday, June 16, 2022
6:30 AM – 8:30 AM (UTC)
| 6:30 AM | Registration and Networking |
| 7:00 AM | Introduction |
| 7:10 AM | Dynamic Chat |
| 7:20 AM | Analytics Strategy |
| 7:30 AM | Break |
| 7:40 AM | Program Member Custom Field and Execute Campaign |
| 8:00 AM | Q & A |
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