Tech Tips: Program Member Custom Field and Execute Campaign

Jun 16, 2022, 6:30 – 8:30 AM

Get a technical overview of two of Marketo's most powerful new features, Execute Campaign and Program Member Custom Field with some real-life case studies and contextual campaign ideas for using these features in your own environment. We will also get into Dynamic Chat and Analytics Strategy.

About this event

Veronica Holmes is a subject expert matter in Marketo and will be presenting on two of Marketo's most powerful new features, with some real-life case studies and contextual campaign ideas for using these features in your own environment

  • Execute Campaign
  • Program Member Custom Field

Jessica Langensand has spent the last decade in marketing and consulting roles across the US and APAC region. Jessica is focused on enabling marketers to deliver exceptional customer experiences through digital technology. She will present Marketo Dynamic Chat and Analytics Strategy.

Dynamic Chat

Dynamic Chat allows you to leverage an easy-to-use interface to target both people and accounts visiting your website. Jessica will show us how to collect relevant content, book sales meetings, add members to programs and trigger cross-channel activities.

Analytics Strategy

Future proofing your data and analytics strategy. What Google's Universal Analytics end-of-life means for you and how to leverage Marketo plus Adobe Analytics.

Speakers

  • Veronica Holmes

    V Holmes Consulting

    Principal Consultant

  • Jessica Langensand

    Adobe

    Manager, Solution Consulting, Adobe

Moderators

  • Stephanie Chhor

    KPMG

    Marketo Certified Solution Consultant

  • Pierre Flovie

    AustralianSuper

    Marketing Automation Consultant

When

When

Thursday, June 16, 2022
6:30 AM – 8:30 AM UTC

Agenda

6:30 AMRegistration and Networking
7:00 AMIntroduction
7:10 AMDynamic Chat
7:20 AMAnalytics Strategy
7:30 AMBreak
7:40 AMProgram Member Custom Field and Execute Campaign
8:00 AMQ & A

Host

  • Dani Tam

    Canva

    Operations Business Partner

Organizers

  • Stephanie Chhor

    Consultant/Agency

  • Pierre Flovie

    Australian Super

    Marketing/Ops - Dir/VP

  • Holly Adkins

    Freelancer

    Marketing/Ops - Practitioner

  • Veronica Holmes

    V Holmes Consulting

    Principal Consultant

Partners

Adobe Marketo Engage logo

Adobe Marketo Engage

Secure Code Warrior logo

Secure Code Warrior

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