Tech Tips: Program Member Custom Field and Execute Campaign

Secure Code Warrior - Level 2, 29-43 Balfour Street Chippendale, 2008 - View Map Sydney Marketo User Group
Thu, Jun 16, 4:30 PM (AEST)

Get a technical overview of two of Marketo's most powerful new features, Execute Campaign and Program Member Custom Field with some real-life case studies and contextual campaign ideas for using these features in your own environment. We will also get into Dynamic Chat and Analytics Strategy.

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About this event

Veronica Holmes is a subject expert matter in Marketo and will be presenting on two of Marketo's most powerful new features, with some real-life case studies and contextual campaign ideas for using these features in your own environment

  • Execute Campaign
  • Program Member Custom Field

Jessica Langensand has spent the last decade in marketing and consulting roles across the US and APAC region. Jessica is focused on enabling marketers to deliver exceptional customer experiences through digital technology. She will present Marketo Dynamic Chat and Analytics Strategy.

Dynamic Chat

Dynamic Chat allows you to leverage an easy-to-use interface to target both people and accounts visiting your website. Jessica will show us how to collect relevant content, book sales meetings, add members to programs and trigger cross-channel activities.

Analytics Strategy

Future proofing your data and analytics strategy. What Google's Universal Analytics end-of-life means for you and how to leverage Marketo plus Adobe Analytics.

Featured Presentation

Speakers

Moderators

  • Stephanie Chhor

    Stephanie Chhor

    KPMG

    Marketo Certified Solution Consultant

    See Bio
  • Pierre Flovie

    Pierre Flovie

    Verticurl

    Senior Marketing Technology Consultant

    See Bio

When

Thursday, Jun 16
4:30 PM - 6:30 PM (AEST)

Where

Secure Code Warrior
Level 2, 29-43 Balfour Street Chippendale2008

Host

  • Danielle Tam

    Danielle Tam

    Dropbox

    Marketing Ops Manager

    See Bio

Organizers

  • Stephanie Chhor

    Stephanie Chhor

    KPMG

    Consultant/Agency

    View Profile
  • Pierre Flovie

    Pierre Flovie

    Verticurl

    Marketing/Ops - Dir/VP

    View Profile
  • Brooke Campbell

    Brooke Campbell

    StackIT Marketing Pty Ltd

    Consultant/Agency

    View Profile
  • Danielle Tam

    Danielle Tam

    Dropbox

    Marketing/Ops - Practitioner

    View Profile

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Partners