Tips on Revenue Cycle Model and Self-Service Flow

Nov 16, 2022, 4:00 – 6:00 AM

We are back with an in-person MUG this November. Get details of the latest release from the Adobe team, including a deep dive into self-service flow and how to use it. Leaving the best for last - get an insight on Marketo Engage's Revenue Cycle Model and align it with your strategy.

About this event

We are back with an in-person MUG this November. Get details of the latest release from the Adobe team, including a deep dive into self-service flow and how to use it. Leaving the best for last - get an insight on Marketo Engage's Revenue Cycle Model and align it with your strategy.

Nicholas Manojlovic has been a user of Marketo since 2012 and has helped hundreds of customers implement and use marketing automation within their businesses as the leader of the Marketo Professional Services business at Adobe. Nicho will be going through the Marketo October 2022 latest release and going in-depth on the new Marketo self-service flow.

Holly Adkins has 8 years of experience working in Marketing Ops and Automation for a wide variety of clients and will be presenting on Revenue Cycle Model (RCM).

Marketo has amazing capabilities when it comes to assessing, measuring and automating your key communication in your customer journey in Marketo through the Revenue Cycle Model (RCM) and its corresponding reports. However, a lot of companies either miss out on using this to their advantage, or to its full capabilities. We’ll be looking at:

  • The ins and outs for building an effective RCM
  • What to do to continuously leverage its capabilities year in and out
  • And how to review your existing RCM to ensure it’s aligned with your strategy

Speakers

  • Nicholas Manojlovic

    Adobe

    Senior Solutions Consultant

  • Holly Adkins

    InvestSMART Group Limited

    Marketing Automation Manager

Panelists

  • Jeremy Evans

    Adobe Marketo Engage

    Customer Adoption Specialist

  • Holly Adkins

    InvestSMART Group Limited

    Marketing Automation Manager

  • Richard Tiu

    Adobe

    Senior Technical Support Engineer

  • Nicholas Manojlovic

    Adobe

    Senior Solutions Consultant

Moderators

  • Stephanie Chhor

  • Pierre Flovie

    Bower House Digital

    Senior Marketing Technology Consultant

  • Dani Tam

    Canva

    Operations Business Partner

When

When

Wednesday, November 16, 2022
4:00 AM – 6:00 AM UTC

Agenda

Registration
Introduction
Marketo Latest Release with Nicho Manojlovic, Adobe
Lead Lifecycle with Holly Adkins
Break
Self Service Flow with Nicho Manojlovic, Adobe
Q&A

Host

  • Pierre Flovie

    Bower House Digital

    Senior Marketing Technology Consultant

Organizers

  • Stephanie Chhor

    KPMG

    Consultant/Agency

  • Pierre Flovie

    Australian Super

    Marketing/Ops - Dir/VP

  • Holly Adkins

    Freelancer

    Marketing/Ops - Practitioner

  • Veronica Holmes

    V Holmes Consulting

    Principal Consultant

Partner

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Adobe

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