In this session, we'll cover the best ways in both Marketo Engage and Marketo Measure to create, gather and process data to give you attribution insights. We'll look at the specific wheres and hows across the two systems to parse different types of data. Whether you're at the beginning of your journey with attribution and trying to figure out where to get started or looking to capitalize on your attribution platform investment, you'll walk away with actionable insights you can take back and implement in your organization.
Bonus takeaways! You'll learn:
- What attribution model you should be using to gain the greatest insights
- How to leverage Program Member Custom Fields for this and other purposes
- Great starting points for having constructive attribution conversations