How to Transform Marketo with AI

Oct 24, 2023, 4:00 – 5:00 PM

Harness AI's Potential with Marketo Engage

About this event

Join us on October 24 for a special Tucson Marketo Engage User Group session!

We’re hosting a dynamic showcase that spotlights how AI seamlessly integrates with Marketo to supercharge marketing outcomes.

Here's a glimpse of what's on the agenda:

Marketo ChatGPT Lead Scoring & Classification: See how you can use ChatGPT to evaluate and rank leads based on how well they align with your company's profile. Analyze a lead's website data to categorize them into specific segments, enabling highly personalized marketing strategies, maximizing engagement and conversion rates.

Deciphering Genuine Leads: Ever wondered if a lead was genuine or not? This model can help identify leads that may be bot-generated form fills, ensuring the integrity of your database. We'll also showcase a special use case where we fine-tuned a ChatGPT model using first-party data to improve its decision-making, enhancing the accuracy of lead verification.

Optimizing Send Times: Leverage ChatGPT with the Marketo Activity API to determine the optimal send time for each lead, boosting engagement rates like never before.

Welcome to the future of marketing. Join us and gear up to redefine strategy, enhance engagement, and achieve unparalleled results with tools transforming the marketing world. 


  • Lucas Machado

    Revenue Pulse

    Marketing Automation Specialist

  • Tyron Pretorious


    Marketing Operations Manager


  • Lauren McCormack

    Revenue Pulse

    Vice President

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