We will begin the evening with a discussion led by Inga Romanoff about practical approaches to lead scoring and designing a seamless lead handoff process. This discussion is best suited for sales and marketing operations managers, marketing leaders charged with pipeline growth, or those simply trying to figure out platform capabilities.
Inga Romanoff helps companies to unleash the power of Marketo and Salesforce. She is a coveted speaker, author, with industry accolades including 5x Marketo Champion, Top Martech Influencer status by TopRank Marketing, Woman of the Year Winner by Stevie’s Women Leaders in Business, Marketo REVVIE Winner for Dramatic Business Impact. Inga is also a frequent thought leadership contributor seen on MarketingProfs, MarTech Advisor, MarTech Series, CMO by Adobe, and more. She serves as Marketo User Group leader in New York since 2012.
Have you ever wondered how your lead scoring compares to that of other organizations? How many scoring models do you have? What does your lead decay scoring program look like...and let's be honest, how many days of zero engagement can pass before you reset a typical lead? We will have three #MarketingOpsNinjas on hand to get the discussion going, so come prepared to share.