DC MUG Virtual - Four Marketing Ops Frameworks for Prioritization & Success - December 15th, 5:30 pm

Dec 15, 2020, 10:30 – 11:30 PM

Marketing ops prioritization best practices with 2x Marketo Champion and Fearless50 Darrell Alfonso, AWS Marketing Ops Manager.

About this event

Wrapping up this year and planning for 2021? Today, marketing operations teams are drowning in last minute requests, perpetual system problems, and a lack of appreciation. How can we fix that?

Topic: Four Marketing Ops Frameworks for Prioritization and Success

By applying best practices of prioritization and simplification, marketing ops teams can multiply their impact and productivity, while improving their overall work life. This session will cover topics like:

  • How to say no to bad requests
  • Different ways to prioritize your work, depending on your company
  • When to automate, when to keep manual
  • How to measure both effectiveness and productivity
  • Practical frameworks you can use to drive simplicity and priority.

Speaker: Darrell Alfonso, Global Marketing Operations Manager, AWS.

Darrell is an award-winning marketer and Martech professional. He was named one of the top 50 Fearless Marketers, a 2X Marketo Champion, and is a certified Salesforce Administrator. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he helps empower hundreds of marketers to build world-class customer experiences. Darrell is a frequent speaker at Martech events, and regularly posts thought leadership content on Linkedin and Twitter.

Zoom link and password will be sent to the registrants prior to the event.


  • Darrell Alfonso

    Amazon Web Services

    Global Marketing Operations Manager


  • Helen Abramova


    Marketing/Ops - Mgr

  • Karina Vidal


    Marketing/Ops - Mgr

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