Forget waiting for a full tech overhaul. In this hands-on session, you'll learn how you how to give your Marketo a serious AI glow-up with Lucas Gonçalves Machado, Director of AI & Automation at Revenue Pulse. You'll get practical, plug-and-play AI solutions that are already driving results.

What You’ll Learn:

• AI Persona Classifier – Auto-segment your database by persona (no spreadsheets required).

• GenAI Next-Best-Offer Engine – Serve the right content to the right lead, automatically.

• Prep for AI Agents – Build the foundation for AI agents that actually do things.

We’ll start with a quick self-assessment so you know where you stand, then hand you code snippets, strategy, and next steps to level up from basic automation to AI wizard.

About "Stack Exchange" Series : Go beyond out-of-the-box Marketo with real-world hacks, API magic, and tech-stack integrations that solve big ops problems. Explore clever custom solutions, sassy integrations, and techy workarounds that makes your tech stack do things you didn’t think it could (but really wanted it to!).