Feb 26, 5:30 – 6:30 PM (UTC)
AI has the ability to revolutionize the marketing landscape, however, many organizations are struggling to get started and capitalize on these capabilities in their existing MarTech stack. With Marketo being the engine for marketing automation and orchestration, understanding key AI applications within the platform will be an important step to driving capability adoption.
AI has the ability to revolutionize the marketing landscape by enabling marketers to create highly personalized content, optimize campaigns with predictive analytics, and streamline workflows through automation, however, many organizations are struggling to get started and capitalize on these capabilities in their existing MarTech stack. With Marketo being the engine for marketing automation and orchestration, understanding key AI applications within the platform will be an important step to driving capability adoption.
During this 1-hour, collaborative session, we will:
• Review the out-of-the-box (OOTB) AI Features available in Marketo today;
• Review AI platform capabilities identified on the Adobe Marketo product roadmap; and
• Share successful non-OOTB AI applications we’ve seen applied in Marketo.
This session is designed to equip you with the knowledge and insights needed to leverage AI within Marketo, ultimately enhancing your marketing strategies and outcomes.
This document contains general information only and Deloitte is not, by means of this document, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This document is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor.
Deloitte shall not be responsible for any loss sustained by any person who relies on this document.
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