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Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 1)

Jan 17, 5:00 – 6:00 PM

Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024? Join us on Wednesday, January 17 at 11 am CT/12 pm ET for our first Marketo User Group of 2024! We have a great panel of experts sharing their own favorite tips that will help you save time!

About this event

Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024? Join us on Wednesday, January 17 at 11 am CT/12 pm ET for our first Marketo User Group of 2024! This is just part one of what will be an amazing series to kick off the new year!

Check out the experts that will be joining us and their topics:

Smart Lists for Custom Columns
Courtney McAra, Consultant, Mustang MarTech

Logging into a new instance of Marketo for the first time can be daunting. You need to quickly and thoroughly understand the nuances of your database and be able to speak eloquently about various cohorts. I'll share the Marketo Reports and Custom Columns I believe are the best tools to help you build a "State of the Union" presentation of database health.

Naming Conventions for Images/Assets
Evan Kubitschek, Founder, Principal Consultant, Revenue Ronin

Do you have that recurring nightmare of losing track of that one image in a maze of files, desperately searching for the perfect asset? Fear not, I'll show you how to avoid getting lost in a mess of underscores, dashes, and cryptic file names and create naming conventions that even marketers can love."

Move past sticky notes on your desktop!

Anne Sample, MOPs Specialist III, F5

Be faster and more consistent by using browser tools to solve some of the most annoying Marketo missing features with Textblaze!

Velocity script and Inherited tokens

Ryan Mansfield, Marketing Automation Manager, Fathom

Utilizing Velocity Script to enhance your inherited token game! Covering how to get the current year and date in high-level tokens and how you can make a timer/countdown with just a few lines of code.


Be sure to save the date for even more tips on Tuesday, February 6 at 10 am CT/11 am ET for part two of this great session!

Speakers

  • Courtney McAra

    Mustang MarTech

    Marketing Operations Consultant

  • Evan Kubitschek

    Revenue Ronin

    Principal Consultant

  • Ryan Mansfield

    Fathom

    Marketing Automation Manager

  • Anne Sample

    F5

    MOPs Specialist III

Organizers

  • Natalie Kremer

    Etumos

    Marketing/Ops - Mgr

  • Jackie Potts

    Tebra

    Marketing/Ops - Mgr

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