Elevate Your Marketing Ops: Expert Tips to Save You Time in 2024 (Part 2)

Feb 6, 4:00 – 5:00 PM

Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024? Join us on Tuesday, February 6 at 10 am CT/11 am ET for part two of this great session! We have a great panel of experts sharing their own favorite tips that will help you save time!

About this event

Are you ready to learn some expert tips that will help you elevate your marketing operations in 2024? Join us on Tuesday, February 6 at 10 am CT/11 am ET for part two of this great session! 

Check out the experts that will be joining us and their topics:

Templates outside of a MAP

Chloe Pott, Marketing Operations Lead, Lokalise

Templatize any and everything! Anything that you do that is repeated, make it a template to save your valuable time. Got a new campaign coming up? Standardize the Slack message to your GTM org.

Folder Structure, Organization, Tokens
Lucas Machado, Marketing Automation Specialist, RP

Are you having a hard time navigating your Marketo Instance? Do you have to set up tokens over and over again for each program? Learn how to organize your instance according to your business needs and use how to use folder and their inheritance property to help expedite your processes

Naming Conventions with Program ID/Form ID/etc

Courtny Edwards-Jones, Marketing Operations Manager, Zuora

Lost your program in a sea of folders? Something broken and you need to find it, and find it fast? Trying to use a specific form or a specific program in a campaign? Going cross-eyed QAing? Let's talk about one small but mighty change you can make to your naming convention that future-you will love you for

Monitoring Reports
Sydney Mulligan, Co-founder, EMMIE Collective

How do you know when something is broken (other than waiting for your SDRs to complain)? I'll show you some quick and easy ways to setup monitoring reports that are actionable at a glance and don't become background noise.

Be sure you're registered for part one of this session on January 17

Speakers

  • Chloe Pott

    Lokalise

    Senior Marketing Operations Manager

  • Lucas Machado

    Revenue Pulse

    Marketing Automation Specialist

  • Courtny Edwards-Jones

    Zuora

    Senior Marketing Operations Manager

  • Sydney Mulligan

    EMMIE Collective

    Co-founder

Organizers

  • Natalie Kremer

    Etumos

    Marketing/Ops - Mgr

  • Jackie Potts

    Tebra

    Marketing/Ops - Mgr

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